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Marketing Strategies for Construction Firms by Arminel Montiague is a document available to read on EtoBox.

What is Marketing Strategies for Construction Firms about?

The document discusses marketing management functions in the construction industry. It begins by defining marketing and its purpose. It then discusses how marketing can help construction companies differentiate themselves, cultivate clients, and gain competitive advantages. The key points are: 1) Marketing management involves understanding customer needs, designing customer-driven strategies, implementing marketing programs, and measuring performance. 2) The modified marketing mix theory of product, price,

Author

Arminel Montiague

Language

EN