Can I read Managing Digital Transformation : Understanding the Strategic Process on EtoBox?

Managing Digital Transformation : Understanding the Strategic Process by Andreas Hinterhuber; Tiziano Vescovi; Francesca Checchinato is a nonfiction available to read on EtoBox.

What is Managing Digital Transformation : Understanding the Strategic Process about?

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: * an overview on how leading companies plan and implement digital transformation * interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation * research and case studies on the digitalization of small and medium-sized companies * cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation * tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits __Managing Digital Transformation__ is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transfor

Who reads Managing Digital Transformation : Understanding the Strategic Process?

Author

Andreas Hinterhuber; Tiziano Vescovi; Francesca Checchinato

Publisher

Taylor & Francis Group; Routledge

Published

2021

Language

EN

ISBN

9781000387797

Category

nonfiction

Subjects

Technology, Business, Marketing