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Correspondence & Cluster Analysis Guide by arindam_das is a document available to read on EtoBox.

What is Correspondence & Cluster Analysis Guide about?

This document provides guidance on using correspondence analysis and cluster analysis. It defines correspondence analysis as a market segmentation technique that graphically represents relationships between variables like brands and attitudes. The document outlines how to set up and interpret a correspondence map, including how to assess relationships between brands or a brand and statement based on their positioning. It also defines cluster analysis, provides steps for running it, and how to interpret the

Author

arindam_das

Language

EN