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What is Burberry about?

1. When Angela Ahrendts became CEO, she decided to make Burberry the first fully digital luxury company. This digital focus boosted revenue and visibility in the luxury industry. 2. Burberry has successfully combined innovation and technology to be a leader in the luxury market. Tools like analytics, AI, and loyalty programs have improved customer insights and engagement. 3. While Gucci grew in the 1980s, it was slow to adopt digital technology. As a result, by 2018 Burberry

Author

diamond Writers

Language

EN