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What is Consumer Preferences for Supermarkets about?

The document provides an introduction and overview of a study analyzing consumer preferences towards supermarkets. It discusses the history and growth of supermarkets, including key developments in developing countries. Typical merchandise sold at supermarkets is outlined. Features of supermarkets are listed as operating on a self-service basis, having comparatively lower prices, not extending credit, offering a large variety of goods, and having a neat product display. Factors affecting customer satisfacti

Author

rockyaathi2002

Language

EN