About this document
Understanding Consumer Decision-Making Process by Kushal Bajracharya is a document available to read on EtoBox.
The document discusses the consumer decision making process and how it applies to a telecommunications company. It outlines the 5 stages of the consumer decision making process as need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It also discusses how marketing can leverage an understanding of this process.
- Author
- Kushal Bajracharya
- Language
- EN