About this document
Traditional vs Modern Marketing Concepts by rollon.moa is a document available to read on EtoBox.
Traditional marketing focuses only on products and profit, using one-dimensional push strategies like print ads and billboards. Modern marketing is customer-oriented, using multidimensional pull strategies on the internet and social media to learn about customer needs and provide satisfaction. While traditional marketing has advantages of simple messaging and local reach, modern marketing allows for deeper engagement, cost effectiveness, and global markets through digital techniques.
- Author
- rollon.moa
- Language
- EN