About this document

E-commerce Terminology and Models Explained by Bilal Ahmed is a document available to read on EtoBox.

The document discusses the evolution of the term "e-commerce" and describes the four models of e-commerce: business-to-consumer (B2C), consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). It explains that each model has different origins and implications for digital marketing, such as B2C focusing on experiential marketing, and B2B requiring more precise targeting of business audiences.

Author

Bilal Ahmed

Language

EN