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Social Media by Anonymous Lysnu5Gvkh is a document available to read on EtoBox.

This document summarizes a research paper that studied the impact of social media on consumer buying behavior in Oman. The study aimed to understand which types of consumers are most influenced by social media shopping, the reasons consumers are tempted to shop online, the types of products mostly purchased via social media, and the most used social media platforms for shopping. The researchers conducted surveys and interviews. Their findings showed that Instagram has significantly impacted consumers

Author

Anonymous Lysnu5Gvkh

Language

EN