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Marketing Dictionary by Nitesh Chauhan is a document available to read on EtoBox.

What is Marketing Dictionary about?

"Above the line" is advertising for which a payment is made and for which commission is paid to the advertising agency. ACORN is a database which divides up the entire UK population in terms of the type of housing in which they live. Added value refers to the increase in worth of a product or service as a result of a particular activity.

Author

Nitesh Chauhan

Language

EN