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Understanding the Service Marketing Triangle by Harshil Sanghavi is a document available to read on EtoBox.
What is Understanding the Service Marketing Triangle about?
Three types of service marketing: internal marketing, external marketing and interactive marketing. Service marketing is based on a central model from Gronroos, which many other authors also refer to. The three types of marketing activities are critical to the success of the service each side has significant challenges and requires strategies for success.
- Author
- Harshil Sanghavi
- Language
- EN