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The document provides information about the Test Bank for International Marketing, 18th Edition by Philip Cateora, including its ISBN details and related test banks. It discusses the differences between domestic and international marketing, emphasizing the uncontrollable factors affecting international marketing such as political, economic, and cultural elements. Additionally, it highlights the importance of understanding cultural norms and the self-reference criterion in making business decisions in a glob

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cyqwaphyh187

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EN