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About this document
Lebanese Brand Loyalty Study by Menna Ossama is a document available to read on EtoBox.
- Author
- Menna Ossama
- Language
- EN
About this book
This document summarizes a study on customer loyalty to logos, slogans, and packaging, focusing on the Lebanese confectionary company Gandour. The study conducted focus groups to examine how Gandour
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- Language
- English
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