About this document
Core Concepts of Marketing Explained by kowsalya18 is a document available to read on EtoBox.
This document discusses key concepts in marketing. It defines marketing and outlines different marketing philosophies including the production concept, product concept, selling concept, and marketing concept. It also explains the 4 Ps (product, price, place, promotion), customer value, and core concepts such as segmentation, consumer needs and demands, products/services, and exchange. Organizational structures are compared from traditional to customer-oriented models.
- Author
- kowsalya18
- Language
- EN