Can I read Ikonica : a field guide to Canada's brandscape on EtoBox?

Ikonica : a field guide to Canada's brandscape by Hanna, Jeanette; Middleton, Alan C is a book available to read on EtoBox.

What is Ikonica : a field guide to Canada's brandscape about?

From Roots to Rogers, Tim Hortons to Cirque du Soleil, Ikonica is a witty, thoughtful tour of the prime movers, triumphs, and flops of Canada's complex "brandscape." The first book to explore the country's rich and unique brand heritage as well as emerging trends, Ikonica draws on authors Jeannette Hanna's and Alan Middleton's years of experience as brand strategists. They profile global players like Four Seasons Hotels, domestic upstarts like WestJet, and everything in between. The book includes interviews with major business and cultural figures such as Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain), and William Thorsell (Royal Ontario Museum). The authors also offer a provocative analysis of what it takes for Canadian brands to "punch above their weight" in the economic minefield that is today's global marketplace. Pop packaging and 150 vibrant illustrations make Ikonica as appealing to students of culture as to businesspeople, marketers, and corporate history buffs.

Author

Hanna, Jeanette; Middleton, Alan C

Publisher

Douglas & McIntyre : Distributed in the U.S. by Publishers Group West

Published

2008

Language

EN

ISBN

9781553652755

Rating

4 / 5 (2 ratings)

Updated

2026-03-14