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What is Innovation for Inclusive Growth Strategies about?

C.K. Prahalad argues that companies should pursue innovation and inclusive growth by focusing on the needs of the 4-5 billion low-income consumers in developing markets, not just the 1.5 billion people in developed markets. Spotting opportunities to serve emerging markets through affordable products and services will allow companies to become market leaders, rather than just imitating existing practices. Examples include $2,000 cars, $100 laptops, and cell phones that cost $0.20 per minute, transforming ind

Author

jeny babu

Language

EN