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What is Traditional vs Tech-Driven Entrepreneurship about?

This research paper compares traditional and technology-driven entrepreneurship in India, analyzing their characteristics, strategies, and outcomes. It employs a mixed-methods approach to uncover factors influencing entrepreneurial success and highlights the challenges and opportunities faced by each model. The study concludes that while traditional entrepreneurship is preferred by many, technology-driven ventures offer more promising futures due to their innovative practices and broader market reach.

Author

Harshdeep Singh

Language

EN