About this document
Marketing Management Simulation Overview by sana abbas is a document available to read on EtoBox.
The document introduces a marketing simulation where students take on the role of brand managers for PirateEye, an electronic device that detects pirates for small boats. PirateEye uses patented XnO technology and competes against one other product. Students will make pricing, advertising, and promotional decisions to manage the marketing of PirateEye over multiple periods.
- Author
- sana abbas
- Language
- EN