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What is Consumer Factors about?

This research investigates how consumer factors such as risk perception and brand loyalty affect the propensity to purchase private label brands (PLBs) across different product categories. Key findings indicate that factors like quality variability, price consciousness, and brand loyalty significantly influence PLB purchasing, with demographic variables also playing a moderating role. The study emphasizes the importance of understanding category-specific differences in consumer behavior towards PLBs for eff

Author

danika1997

Language

EN