About this document
Cause Related Marketing in Services by syatila_aja is a document available to read on EtoBox.
This document discusses applying cause-related marketing to address issues in services marketing. It begins by introducing the services marketing triangle framework, which identifies internal marketing, external marketing, and interactive marketing as key areas. It then examines interactive marketing and the importance of service employees in service delivery. Finally, it discusses how internal marketing can be used to manage service employees and build a strong organizational culture that promotes quality
- Author
- syatila_aja
- Language
- EN