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Hotel-Restaurant Co-Branding Insights by Peshala Janendra is a document available to read on EtoBox.

What is Hotel-Restaurant Co-Branding Insights about?

The document summarizes a study that investigates the relationship between perceived brand fit and intention to purchase in the context of a co-branded hotel-restaurant. The study examines whether co-branding a Thai hotel chain with an independently owned theme restaurant increases purchase intention among hotel guests. Survey data from hotel guests was analyzed to assess the relationship between perceived brand fit components (complementary fit and transferability fit) and intention to purchase. The findin

Author

Peshala Janendra

Language

EN