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About this Business, Management and Accounting article
Understanding Electronic Word of Behavior: Conceptualization of the Observable Digital Traces of Consumers’ Behaviors by Kunst, Katrine; Vatrapu, Ravi is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Kunst, Katrine; Vatrapu, Ravi
- Publisher
- Springer-Verlag; Springer Verlag; Informa UK Limited; Springer Science and Business Media LLC; Society for Mining, Metallurgy and Exploration Inc. (ISSN 1019-6781)
- Published
- 2018
- Field
- Business, Management and Accounting (Social Sciences)