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What is Consumer Trends in Nigeria about?

The document provides an overview of the Quick Service Restaurants (QSR) industry in Nigeria, highlighting its growth due to urbanization and changing consumer preferences. A survey conducted in Lagos reveals that busy lifestyles lead to increased demand for fast food, with many consumers eating out regularly and prioritizing food quality, service, and cleanliness over price. To remain competitive, QSRs must understand their target customers

Author

ugoaniebonam

Language

EN