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What is Marketing Coursework Guidelines and Analysis about?

This document outlines the coursework requirements for a marketing course which is worth 70% of the total grade. It includes details on two assessments: a presentation worth 40% and a case study worth 30%. The presentation component involves two in-class presentations, each worth 20%, to be delivered individually on various marketing topics. Strict time limits of 25 minutes for presentation and 5 minutes for Q&A are imposed. The case study is a group assignment requiring analysis of a real company

Author

jue265068

Language

EN