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AB1501 - 2025-2026 - S2 - Course Outline by andeweeaaa is a document available to read on EtoBox.

What is AB1501 - 2025-2026 - S2 - Course Outline about?

The AB1501 Marketing course aims to teach students the fundamentals of marketing in Singapore, focusing on customer-centric strategies and market opportunities. Students will engage in team projects, including a proposal and marketing plan, while learning to analyze marketing environments and design effective strategies. Assessment includes continuous and summative components, with an emphasis on participation, reflection, and the use of generative AI in assignments.

Author

andeweeaaa

Language

EN