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Coercion : Why We Listen to What "They" Say by Rushkoff, Douglas is a business book available to read on EtoBox.

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<p>They say that you're using only ten percent of your brain. They say the corner office is a position of power. They say you can earn thousands of dollars a week in your spare time. They say that knowing your audience is more important than whatever it is you're selling.<P>Who, exactly, are they? And why do we listen to them?<P>Douglas Rushkoff argues that we each have our own theys - bosses, pundits, authorities, both real and imaginary - whom we allow to shape our lives and manage our futures. Like parents, they can make us feel safe. They do our thinking for us. We don't have to worry about our next move. It has already been decided on our behalf, and in our best interests. Or so we hope.<P>Unfortunately, not everyone to whom we surrender this control has our interests at heart. What's more, Rushkoff says, as much as we try to resist them, they are always finding new and improved ways to manipulate us.</p> <h3>Publishers Weekly</h3> <p>Until recently a cyber-optimist who, in popular books like Cyberia and Media Virus, augured a digital revolution, Rushkoff now warns that the promise of the Net as an open-ended civic forum is fading as relentless corporate marketers peddle their

Who reads Coercion : Why We Listen to What "They" Say?

Author

Rushkoff, Douglas

Publisher

Riverhead Hardcover

Published

1999

Language

EN

ISBN

9781573221153

Category

business

Subjects

Sociology, Management, Literary Fiction

Rating

3.97 / 5 (464 ratings)

Updated

2026-03-14