Can I read Networked Bollywood: How Star Power Globalized Hindi Cinema on EtoBox?

Networked Bollywood: How Star Power Globalized Hindi Cinema by Swapnil Rai is a nonfiction available to read on EtoBox.

What is Networked Bollywood: How Star Power Globalized Hindi Cinema about?

Networked Bollywoodprovides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis.The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their star switching power, theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization.

Who reads Networked Bollywood: How Star Power Globalized Hindi Cinema?

Author

Swapnil Rai

Publisher

Cambridge University Press

Published

2023

Language

EN

ISBN

9781009400619

Category

nonfiction

Subjects

Literary Fiction, Social Science, Language Learning