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29 FTP by Livanur Erbil is a document available to read on EtoBox.
What is 29 FTP about?
This paper presents a case study of an organization based in Germany in the 1920s, The Bauhaus. It demonstrates how its leader managed the creativity of the staff and students and creatively marketed the organization. It provides a key lesson for contemporary marketers and managers in developing the characteristics of organizations that nurture creativity and the creative individual.
- Author
- Livanur Erbil
- Language
- EN