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Marketing Strategies for Insurance Products by Priyanka Vijayan is a document available to read on EtoBox.

What is Marketing Strategies for Insurance Products about?

This document discusses marketing of insurance in India. It provides an overview of the size and growth of the insurance industry in India. It then discusses various aspects of insurance marketing such as identifying customer segments, developing appropriate products, determining pricing, and designing promotional strategies. Key aspects of insurance marketing include understanding customer needs, developing need-based products, making suitable pricing decisions, and having effective distribution and promot

Author

Priyanka Vijayan

Language

EN