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Integrated Marketing Communications Course by ruchigarg13 is a document available to read on EtoBox.
What is Integrated Marketing Communications Course about?
The Integrated Marketing Communications course aims to equip students with an understanding of the communication process in relation to consumer behavior and decision-making. It covers various marketing communication tools, advertising management, sales promotion, and digital communications, providing a comprehensive framework for effective marketing strategies. The course includes detailed topics and lectures, supported by suggested reference books for further study.
- Author
- ruchigarg13
- Language
- EN