About this document

A BDC Journal by Meysam MN is a document available to read on EtoBox.

This study examines the influence of social media marketing on sustainable consumption, revealing a significant correlation between social media exposure and increased awareness and adoption of eco-friendly practices among consumers. A survey of 250 respondents indicates that social media effectively impacts consumer attitudes and purchasing decisions regarding environmentally friendly products. The findings emphasize the importance of transparency and authenticity in marketing messages to foster trust and

Author

Meysam MN

Language

EN