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Marketing Plan for Yugomar d.o.o. by Minh Nguyen is a document available to read on EtoBox.

What is Marketing Plan for Yugomar d.o.o. about?

This document is a marketing plan thesis for Yugomar d.o.o., a Serbian company, exploring entry into the Bulgarian market. It includes an analysis of the Bulgarian market through PESTEL and SWOT frameworks. Research methods include primary surveys and secondary sources. The thesis aims to understand the market situation and develop a marketing plan based on findings. Key factors like politics, economics, technology and the environment are considered in the analysis of opportunities and threats in Bulgaria.

Author

Minh Nguyen

Language

EN