About this document
Enhancing Customer Satisfaction in Banking by ScribdTranslations is a document available to read on EtoBox.
The document discusses the shift from product/service orientation to customer orientation in businesses, emphasizing the importance of customer satisfaction for success in a competitive environment. It outlines a study conducted during an internship at Banque Populaire, focusing on customer satisfaction through a quantitative questionnaire and analysis. Key findings indicate dissatisfaction with complaint management, the importance of service quality, and the need for better communication about new products
- Author
- ScribdTranslations
- Language
- EN