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Understanding Customer Value and Loyalty by Dương Diệp is a document available to read on EtoBox.
What is Understanding Customer Value and Loyalty about?
The document discusses key concepts around customer value including customer satisfaction and loyalty value. It provides definitions for these terms and examples of how companies can communicate value and build loyalty relationships with profitable customers through programs like loyalty apps and location-based promotions. The document also discusses strategies for locating new profitable customers through partnerships with other local businesses and finding ways to deal with unprofitable customers, noting
- Author
- Dương Diệp
- Language
- EN