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Visual Merchandising : Window and In-store Displays for Retail by Morgan, Tony is a nonfiction available to read on EtoBox.

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208 pages : 28 cm From the Publisher: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area Includes bibliographical references and index Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual merchandising of multiple chain stores -- Visual merchandising of s

Who reads Visual Merchandising : Window and In-store Displays for Retail?

Author

Morgan, Tony

Publisher

London : Laurence King Pub.

Published

2008

Language

EN

ISBN

9781856695398

Category

nonfiction

Subjects

Art, Business, Fiction

Rating

4.17 / 5 (38 ratings)

Updated

2026-03-13