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This document discusses the growing market of secondhand fashion, highlighting the motivations and practices of shoppers who prioritize style and treasure-hunting over thrift. Through ethnographic research with 13 secondhand shoppers, three distinct shopping orientations are identified: Perfection Seeking, Casual Curiosity, and Digging, each reflecting different consumer needs and experiences. The findings suggest a shift in the cultural perception of secondhand fashion, moving beyond budget constraints to

Author

dearbini0103

Language

EN