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This document summarizes a study that examines the effect of Wardah cosmetic product promotion strategies, prices, and product quality on purchasing decisions during the COVID-19 pandemic among students at the Islamic University of Malang. The study found that product promotion strategies, prices, and product quality significantly influence purchasing decisions both individually and collectively. Specifically, product promotion strategies had the strongest influence on purchasing decisions compared to price

Author

Satria Wijaya

Language

EN