About this document

VN Beauty Market-Trends-Consumer Behavior 2 by Mitsu Bùi is a document available to read on EtoBox.

The document discusses the popularity of Korean cosmetics in Vietnam, highlighting their dominant market share and the preference for natural and high-quality ingredients among Vietnamese consumers. It notes that 88% of Vietnamese women engage in regular skincare routines and emphasizes the role of KOLs in promoting beauty products through online sales. Additionally, it mentions the trend of consumers frequently changing skincare products to ensure effectiveness and prevent skin adaptation.

Author

Mitsu Bùi

Language

EN