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Style and Statistics: The Art of Retail Analytics (Wiley and SAS Business Series) by Brittany Bullard is a book available to read on EtoBox.

What is Style and Statistics: The Art of Retail Analytics (Wiley and SAS Business Series) about?

"A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with r

Author

Brittany Bullard

Publisher

John Wiley & Sons, Incorporated

Published

2016

Language

EN

ISBN

9781119271253

Subjects

Business, Management