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What is Journey Mapping and Prototyping Guide about?

A journey map is a visualization of the process a person goes through to accomplish a goal. It provides a holistic view of the customer experience by showing moments of frustration and delight throughout interactions. If done successfully, it reveals opportunities to address pain points and create a better user experience. Journey mapping starts by compiling user actions into a timeline, which is then fleshed out with thoughts and emotions to create a narrative. Key components of a journey map include the a

Author

yuuushuuuu

Language

EN