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What is Consumer Perceived Risk in Online Shopping about?

This document describes a study that aimed to develop a model of the dimensions of consumer perceived risk in online shopping. The researcher conducted a survey of 347 Chinese students to measure their perceptions of risk associated with online shopping. Factor analysis identified seven dimensions of perceived risk: e-retailer source risk; purchasing process risk; time loss risk; delivery risk; financial risk; product performance risk; and information asymmetry risk. The results provide insight into how Chi

Author

Deejay Shabu Labu

Language

EN