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Tata has introduced a new gold jewelry brand called Tata Gold Plus targeting rural and semi-urban markets in India. As India is a large consumer of gold jewelry and it is intertwined with Indian culture and traditions. Tata Gold Plus aims to build a distinct market share while meeting customer expectations in rural areas like jewelry for all occasions, purity, discounts, affordable prices, and good customer experience. The brand faces competition from local mom and pop jewelry stores and uses strategies lik

Author

mansi

Language

EN