Can I read From Scenario Building to Scenario Planning: Intuitive Logic and Trend Impact Analysis on EtoBox?

From Scenario Building to Scenario Planning: Intuitive Logic and Trend Impact Analysis by Martelli, Antonio is a scholarly article available to read on EtoBox.

What is From Scenario Building to Scenario Planning: Intuitive Logic and Trend Impact Analysis about?

Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies. Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. Importance is given to analysis of the competitors' behaviour. If Models of Scenario Building Planning (MSBP) is there to serve strategy, it should consider (with the utmost care) the interaction between the company and its competitors as well as the possible consequences. For example, when we talk about the company environment, we should never forget that it is not made just by impersonal economic or social forces, but also, if not foremost, by specific human actors, the competing companies. This book also focuses on the analysis of risk and uncertainty in MSBP (avoiding, however, any excessive technicalities). Risk can be defined as the probability of non-success: MSBP should stress not only the advantages of a strategy based on the scenario which will eventually materialise, but also the losses incurred by betting on

Author

Martelli, Antonio

Publisher

Palgrave Macmillan UK

Published

2014

Language

EN

ISBN

9781137293503