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What is Microeconomic Analysis of FMCG Biscuits about?

This document analyzes the FMCG product market for Krackjack biscuits and its substitute Britannia 50-50 biscuits across three malls - Total Mall, Star Bazaar, and Big Bazaar. The key findings are: 1) Prices for Krackjack and Britannia 50-50 are the same across all three malls at Rs. 7 for a 65gm pack. 2) Weekly sales volumes for both products are similar across the malls and higher on weekends. 3) No special discounts or promotions were offered for the products. 4) Demand for biscuits is inelastic a

Author

Vineet Jain

Language

EN