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Understanding Market Segmentation Types by Armin Nobles is a document available to read on EtoBox.
What is Understanding Market Segmentation Types about?
- Market research is important for understanding customer needs and gaining insights to build good customer relationships. It helps companies develop proper strategies and marketing plans. - There are two main types of market research: primary research involves collecting new data through surveys and interviews, while secondary research reviews existing internal data and external sources. - The objectives of market research are administrative like planning and goal-setting, social like satisfying custome
- Author
- Armin Nobles
- Language
- EN