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Intr-06 64 by 7hgw2wxggn is a document available to read on EtoBox.
This research examines how perceived value, including utilitarian, hedonic, and social values, as well as perceived risk, influence purchase intentions in social commerce. The study finds that satisfaction positively affects purchase intention, with utilitarian value being the most significant factor influencing purchase intention and hedonic value impacting satisfaction the most. The paper aims to fill gaps in existing research by exploring the different dimensions of perceived value in the context of soci
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- 7hgw2wxggn
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- EN