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Islamic Relationship Marketing in Takāful by Sharifah Faizah As Seggaf is a document available to read on EtoBox.

What is Islamic Relationship Marketing in Takāful about?

This research examines the practice of Islamic relationship marketing (IRM) among takaful agents in Malaysia and its effect on customer trust and commitment. The study introduced four elements of IRM: Islamic ethical behavior, social bonds, structural bonds, and financial bonds. A survey of 755 takaful customers found that customers positively viewed their agent

Author

Sharifah Faizah As Seggaf

Language

EN