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What is Consumer Perceptions in Indian Retailing about?

This document discusses changing consumer perceptions towards organized and unorganized retailing in India. It finds that organized retailing now accounts for less than 5% of the retail market but is growing rapidly. A study was conducted of 100 customers in Udaipur District to identify factors influencing perceptions of organized versus unorganized retailers. The data shows consumers perceive organized retailers differently than unorganized retailers in terms of store image, product range, brands, pricing,

Author

Mohit Ahlawat

Language

EN