Can I read Consumer Preference for User-Driven Firms on EtoBox?

Consumer Preference for User-Driven Firms by lqm1562 is a document available to read on EtoBox.

What is Consumer Preference for User-Driven Firms about?

The article explores why consumers prefer products from user-driven firms over designer-driven ones, attributing this preference to enhanced social identification with user-driven firms. Through experimental studies, it is shown that consumers feel empowered by vicariously participating in the design process, leading to a stronger connection with these firms. However, this effect diminishes when consumers feel dissimilar to participating users or when the firm

Author

lqm1562

Language

EN