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What is Crafers about?

Crafers, a confectionary brand in Uzbekistan, aims to shift towards organic products by introducing a line of sugar-free, organic candies to cater to health-conscious consumers. The brand faces a marketing challenge as it is not currently associated with healthy eating, leading to skepticism about its new organic offerings. The key question is how Crafers can reposition its brand to attract health-focused consumers while retaining its loyal customer base.

Author

shoirbekaxmadov1

Language

EN